martes, 20 de enero de 2009

MiniCaso Wireless Cafe


Intrucciones

1. Visite la Pagina Principal de Shangai Wireless Cafe:
2. Analice la Introduccion al Caso.
3. Conteste las preguntas al respecto.
4. Envie sus respuestas al profesor via correo electronico: roxana.contreraslobato@leon.uia.mx

Sus respuestas deben exponer claramente su punto de vista al respecto. Conteste cada pregunta con un párrafo de texto como mínimo. Recuerde que la mayoria de los materiales para esta materia estarán en ingles, por lo que es importante que a lo largo de las lecturas y escenarios propuestos en casa caso de estudio, se vaya familiarizando con el lenguaje propio de las TIC.


Pagina Principal de Shangai Wireless Cafe

http://higheredbcs.wiley.com/legacy/college/turban/0471705225/shanghai/index.html?newwindow=true

Introducción al Caso.

Wireless Café in Shanghai offers fantastic food in a whimsical décor. The chef’s contemporary interpretation of classical Chinese cuisine gives foodies a reason to indulge, and its location on the famous Bund along the Huangpu River makes it a destination for locals and visitors alike. The free wireless Internet access and table-to-table instant messaging help to create a community where regulars return time after time.
Your academic achievements, coupled with your major advisor’s connections have landed you a summer internship at the Wireless Cafe and you have just settled into your Shanghai apartment for the summer. Your initial interview with Jade Leung, co-owner of the Wireless Cafe has piqued your interest in restaurant operations, and you are now on your way to meet Jade’s husband and restaurant co-owner Jimmy Kwok. Jimmy is the the Wireless Café’s office manager and accountant with whom you will be working closely this summer.
Jimmy has created a web site for the Wireless Cafe that provides information on the restaurant’s location, décor, and cuisine in addition to a web portal for employees only. You should view it before answering the following questions.

Preguntas.
1. What did you learn about the Wireless Cafe from their web site?

2. What kind of restaurant is the Wireless Cafe?

3. What are the attractions of the Wireless Cafe?

4. What is the organizational structure of the Wireless Cafe?

5. Who’s the head chef?

6. What recognition has the Wireless Cafe received?

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